Facebook advertising is one of the most effective ways to grow your business online. The leading social media site boasts over 2 billion active users, with users spending several hours per week on their platform. It is also one of the most cost-effective forms of advertising in the modern era. The CPM, or cost per thousand impressions, on Facebook ranges from $5-10. This means that you can literally spend less than $10 and reach over 1,000 people.
Facebook advertising presents the opportunity for businesses of all sizes to reach their desired audience and sell directly to them. Businesses who leverage Facebook ads successfully can significantly grow their business in a predictable, measurable fashion. Because of this, Facebook advertising is fundamental to the success of business owners who wish to grow quickly.
While the benefits of Facebook advertising are clear, how to use it to drive sales is not. Although Facebook makes several billion dollars per year in advertising revenue, over 40% of Facebook Marketers struggle to see significant results. This is because it is very simple to create your first Facebook ad, but extremely difficult to truly make it successful.
Advanced Facebook tactics we employ for our clients include A/B split testing, remarketing and lookalike audiences, as well as conversion optimization. We help our clients create effective ads and continue to optimize for optimal results. We test variations of ads to see which one performs the best. And to measure performance,